Search engine optimisation, nowadays, have become a necessity for every those businesses, which have got their own website. It is because, this is the sole thing that can help you achieve high ranking on the different search engines such as Yahoo, Bing, Google etc. Now, this has led to a competitive scenario, which in turn is making the techniques for getting effective search engine results change from time to time. However, this change takes place in accordance with the various algorithms, which Google rolls out.
Post rolling out of the Penguin Update in the year 2012, several changes in regards to this field has already been witnessed. Let’s check if all of us are aware of the top trends of SEO of 2012, which are anticipated to make a difference to your business, if followed appropriately:
Search engines will provide human based rankings: Starting from this year, some of the popular most search engines Bing, Google or Yahoo will depend on human beings for ranking the different websites both in terms of short and long time periods.
Quality has to be given more priority than quantity: The previous trend of stressing on quantity of pages for quality indication of any website has been changed by the Google Panda Update. Each and every person is presently looking for unique and fresh quality content.
SEO will step out from its traditional trends: The field of search engine optimisation is most likely to witness a remarkable transformation in 2012. It will broaden its boundary so as to include SMO (Social Media Optimisation) within it. Both Bing as well as Google have already implemented social search.
CRO will become more important to the search engine optimisers: In the year 2012, Conversion Rate Optimisation or CRO will be given much more importance than optimising the results of search engines. The reason behind this is that it will not be of much help unless the conversion of the traffic driven to the websites does not happen.
The new trends will bring in confusion: The trend of this field in the year 2011 has led people to a lot of confusion. In addition to that, the present year’s trend is expected to bring in much more confusion, especially for those people, who are still thinking of following the traditional techniques related to this field.
Standardisation of voice based search will take place: From this year, speech search is expected to be listed as a regular activity. As time will pass by, such a search will become more intuitive. With the incorporation of different modern technologies like QR coding etc., users will find it much easier to use.
Mobile based search will increase: The mobile based search market has been foreseen to expand with the huge usage of social networking sites, search tapping etc. from mobile phones. This is believed to be the biggest medium of search in 2012.
Personal privacy might get affected: With the further growth of Google and Bing in 2012, social networking sites will get linked more to the social profiles and search histories of a user, who is signed in to his or her account during the time of search. This might leave some people with worry about their personal privacy. However, search is expected to become timely and personalised.
Hence, people who want to achieve success in the field of search engine optimisation, need to stop following the age old beliefs and welcome the new changes and trends of 2012.
Summary: Search engine optimisation in 2012 is expected to transform into almost a different thing, which will include Conversion Rate Optimisation as well as Social Media Optimisation.
Michael Hodge, with his years of experience, is renowned name in the sector of search engine optimisation. He works with an UK based internet marketing company.
